Paladin & Brookes.
Commercial Strategy, Partnerships & Operational Support
Our team
"The whole is greater than the sum of its parts" - Aristotle.
Meet the People Behind the Execution.
Paladin Brookes is a specialist consulting group built around experienced operators, commercial strategists, and industry advisors. Our team has worked across sport, partnerships, media, performance, and founder-led businesses bringing practical experience, not theoretical consulting.
We combine commercial thinking, operational support, and strategic execution to help organisations improve structure, unlock growth opportunities, and deliver with greater clarity and accountability.
We focus on practical execution, strong relationships, and meaningful commercial outcomes.
Our Founding team
Tony Paladin
Tony Paladin is a former Commonwealth Championships rowing gold medallist, sports scientist, and commercial operator working across sport, partnerships, and organisational development.
His experience spans high-performance sport, sponsorship strategy, and operational delivery, with projects involving organisations connected to Formula 1, UFC, UAE Team Emirates, SailGP, and emerging global sports properties. Drawing on two decades across elite performance and commercial environments, Tony focuses on helping organisations improve structure, strengthen partnerships, and deliver with greater clarity and execution.
Hannah Brookes
Hannah Brookes is a dynamic partnerships specialist with a proven track record across sport, culture, and the arts. Currently Corporate Partnerships Manager at Curve Theatre, she drives sponsorship growth and builds strategic collaborations that deliver impact for both brands and communities.
With experience spanning Slipstream Sports and visitor attractions, Hannah brings sharp commercial insight, stakeholder management expertise, and multilingual ability (English, French, German, Italian), making her a versatile connector who thrives in international, cross-sector environments.
Global Network of Experts
We work with a trusted network of experienced operators, advisors, and specialists across commercial strategy, partnerships, performance, governance, media, and operations.
This model allows us to build flexible teams around each project bringing in the right expertise without unnecessary layers or overhead.
Senior Delivery Partners
Mai Hanafy
مي حنفي
(United Kingdom)
Director of Market Strategy
Hatem Goucha
(Dubai)
Director of Organisational Leadership
Anthony Tornatora
(Australia)
Director of Governance, Risk & Strategic Advisory
Dylan Kirby
(South Africa)
Computational Analytics & Applied Mathematics
Juliet Brooke
(United Kingdom)
Lead Presenter
Steve Saunders
(South Africa)
Director of Business Development
Fayez Aladamawi
فايز الأدماوي
(Saudi Arabia)
Business Development Middle East
Tanya Harford
(United Kingdom)
Director of Global Sporting Events
Anna Butterworth
(United Kingdom)
Director of Women's Health & Femtech
Extended Advisory Network
Dr. Andy Walshe
(United States)
Founding Partner Liminal Collective
Reza Kezemipour
(United States)
Co-Founder Sixth Ring
Daniel Ross
(United Kingdom)
CEO & Founder Sports Business Syndicate