Paladin & Brookes.
Global Experts in Sports & Entertainment
Paladin Brookes Global Sports & Entertainment.
We secure and manage sports partnerships - fast and efficiently
Smarter Partnerships. Sharper Strategy. Global Delivery.
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Paladin Brookes is a specialist consulting group operating across the full spectrum of the global sports industry. We partner with rights holders, brands, investors, and athletes to deliver intelligent commercial, performance, and organisational solutions - fast, flexibly, and with precision.
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We’re not just a sponsorship agency. We’re not just a data platform. We’re a consulting machine - built by operators, not theorists, embedded into every corner of sport, from grassroots to global.
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Our team includes more than 20 expert consultants covering governance, sponsorship, digital transformation, media, athlete management, and analytics. From Formula 1 to football, Olympic sport to E-sports, we come in when performance and outcomes matter.
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Whether we're rebuilding a rights holder, fixing a broken deal, or navigating a high-stakes commercial play, we deliver outcomes - not theory. Our approach blends deep experience with practical execution, ensuring every client moves forward with clarity, confidence, and competitive edge.
Fix. Build. Optimise.
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Whether you're facing a complex challenge or preparing for a big move, we help you deliver outcomes with clarity, speed, and precision.
Deal Strategy
End-to-end partnerships
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Org Structure
​Built for performance
Insights
Benchmark, track, fix
Speakers
Voices that move the room