Paladin & Brookes.
Global Experts in Sports & Entertainment
Paladin Brookes Global Sports & Entertainment.
We secure and manage sports partnerships - fast and efficiently
Smarter Partnerships. Sharper Strategy. Global Delivery.
Paladin Brookes is a specialist consulting group operating across the full spectrum of the global sports industry. We partner with rights holders, brands, investors, and athletes to deliver intelligent commercial, performance, and organisational solutions - fast, flexibly, and with precision.
We’re not just a sponsorship agency. We’re not just a data platform. We’re a consulting machine - built by operators, not theorists, embedded into every corner of sport, from grassroots to global.
Our team includes more than 20 expert consultants covering governance, sponsorship, digital transformation, media, athlete management, and analytics. From Formula 1 to football, Olympic sport to E-sports, we come in when performance and outcomes matter.
Whether we're rebuilding a rights holder, fixing a broken deal, or navigating a high-stakes commercial play, we deliver outcomes - not theory. Our approach blends deep experience with practical execution, ensuring every client moves forward with clarity, confidence, and competitive edge.
Fix. Build. Optimise.
Whether you're facing a complex challenge or preparing for a big move, we help you deliver outcomes with clarity, speed, and precision.
Deal Strategy
End-to-end partnerships
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Org Structure
Built for performance
Insights
Benchmark, track, fix
Speakers
Voices that move the room